Target? Audience?

What's a magazine without a target audience? Nothing. The target audience is an essential aspect of creating any form of media. Clearly understanding your target audience allows for better marketing strategies and more profit. With that being said, let me share the target audience for MAXIMIZE. Women. Middle Class. 20-38 years old. Now that's just the very basics of it all. While doing my research, I found specific characteristics and statistics on my target audience:

- 76% exercise three or more times a week
- 71% are members of a gym
- 89% exercise outdoors

- Readers have an average of 3 different fitness activities they regularly pursue
- Spend an average of $430 a year on vitamins and supplements
- 18% work in the health & fitness industry
- 89% would like to learn more about the health & fitness courses that are available
- 85% intend to go to a spa based holiday within the next 12 months
- 91% holiday abroad each year
- 34% consume 3 or more sports drinks in a week
- 64% stated ‘running’ as their most regularly pursued fitness activity
- 96% of readers incorporate some form of running within their fitness regime

- 54% are single women and 46% are married women 

Citations:

• Heal, Women’S. Media Kit 2016Women’s Health Media Kit 2015 INTEGRATED Mission Statement(n.d.): n. pag. Women's Health Magazine. Web. 12 Mar. 2017.
• Knight, Joanna. "Women's Fitness." Dennis Publishing. N.p., n.d. Web. 12 Mar. 2017.
• "4 Steps for Defining a Target Audience." PRINT. N.p., n.d. Web. 12 Mar. 2017.